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Sheila Butler

Marketing with Precision: Six Steps to Define and Refine Your Audience

Imagine setting sail in a vast ocean without a compass, map, or destination. It sounds like a bad idea, but it happens. You're at the...

Sheila Butler

Spreading a Passion for Marketing: LinkedIn Live Interview with Tim Parkin on July 26, 2023

I had the great pleasure of appearing on Tim Parkin's LinkedIn Live. We covered several marketing topics, including: Why companies need a...