Anyone who knows me understands my passion for Disney runs deep. So, when Joe Dimino asked me to be a guest on his YouTube show, Famous...

As I look back on the whirlwind of my first year at the helm of Butler Marketing Group, I'm filled with pride, gratitude, and a healthy...

Up until a few years ago, I avoided journaling. It wasn’t so much that I didn’t enjoy it. Truthfully, I didn’t want my private thoughts...

Loyalty programs often ask members for additional information to personalize member experiences and deepen customer engagement. Learn...

Imagine setting sail in a vast ocean without a compass, map, or destination. It sounds like a bad idea, but it happens. You're at the...

I had the great pleasure of appearing on Tim Parkin's LinkedIn Live. We covered several marketing topics, including: Why companies need a...

Have you heard of the Fractional CMOs? Simply put, they are part-time (remember fractions in math class?) Chief Marketing Officers and...

Barbie movie and the power of strategic partnership collaborations in marketing