Loyalty programs often ask members for additional information to personalize member experiences and deepen customer engagement.
Learn what happened when I shared my admiration (which sounds more professional than stating it might be a minor crush) for George Clooney with a hotel brand and how the brand's over-the-top response made me a committed customer. Truly even the smallest acts of personalization in a loyalty program can make a big impact.
It was a pleasure & privilege to share this story and my thoughts on loyalty with Rob Gallo on his podcast, The Loyalty Minute. Enjoy the the interview on YouTube or listen to The Loyalty Minute where you find your favorite podcasts.
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